Critical business decisions and marketing strategies are only effective if the information on which they are based is reliable, timely and comprehensive. At CIC, our team of researchers will provide you with the market intelligence (MI) you require - before any resources are dedicated to executing decisions and strategies.

An MI initiative will help formulate timely and proactive responses to potential threats to your business and should be undertaken to assess the impact of:

• New market entrants
• New service/product launches
• Changes in supplier or competitor pricing initiatives
• Mergers & acquisitions, joint ventures, strategic alliances, divestitures
• Changes in leadership/organizational structure or strategic realignment
• New industry technologies
  
  

Our approach:
Through discussions with key personnel in your organization, our consultants develop a customized research plan, budget and timeline.
In executing the plan, we conduct both primary and secondary research.
Primary research - the most critical aspect of our work. Our team of researchers conducts interviews with industry experts to obtain reliable, verifiable, pertinent, and time-critical information that fulfills your MI requirements.

Secondary research - using cutting-edge database systems, researchers uncover the most relevant, reliable and up-to-date public source information available that will ensure more complete and cross-referenced information.

Our final report:
A succinct summary of the information gathered is delivered to you in a format that is:

1. best suited to meet your tactical or strategic needs
2. most appropriate for quick dissemination to key personnel in your organization